Brus.ai // Lead Designer 

Brand Identity, Art Direction 

Brus AI helps revenue teams prioritize and execute on the right accounts in their pipeline. Their AI works natively with leading CRMs and streamlines high volumes of customer conversations.

The term “brus” means white noise in Swedish. The founders were inspired on the idea of tuning for signal, of finding the right wave when surfing, of separating signal from noise. Wanting to play on the idea of water and movement, I worked with the team to establish the visual identity and creative aesthetic for the brand,